Salesforce AppExchange Development

Building a Salesforce app for internal use is one thing. Building one for the AppExchange is a completely different exercise.

The moment a product is meant for external customers, the expectations change the architecture, security review readiness, packaging structure, upgrade paths, documentation, even how features are exposed.

We work with companies that want to take an idea or an already working internal solution and turn it into a product that can live, sell, and scale on the Salesforce AppExchange.

Not just technically functional, but partner-ready.

Where Most Teams Get Stuck

A lot of organizations reach the same point before bringing us in.

They’ve built something useful inside their own Salesforce org, maybe a workflow accelerator, an industry utility, or a productivity layer and they see commercial potential in it.

But moving from “internal tool” to “AppExchange product” raises new questions:

• How should the app be packaged?
• How do upgrades work across customers?
• What passes the Salesforce security review?
• How do licensing and permissions get handled?

That transition layer is where most of the complexity sits — and where we spend most of our time.

Who This Service Is Designed For

AppExchange development is relevant for companies looking to productize Salesforce solutions rather than just deploy them internally.

That usually includes:

• ISVs building commercial Salesforce apps
• Consulting firms packaging repeatable accelerators
• Product companies extending solutions into the Salesforce ecosystem
• Startups launching Salesforce-native SaaS tools

Sometimes the product exists already in some form. Sometimes it starts as an idea with market validation but no packaged build yet.

We work across both situations.

How We Approach AppExchange Development

We don’t treat AppExchange apps like custom projects. We treat them like products.

The first step is understanding what the app needs to do across multiple customer orgs — not just one environment. That affects data design, configurability, permission models, and deployment structure.

From there, work usually moves through:

• Product and feature scoping
• Packaging architecture design
• UX planning for multi-org usability
• Apex and Lightning development
• Licensing and access modeling
• Security review preparation
• Documentation and install readiness

Every decision is made with distribution and maintainability in mind.

Packaging and Productization

Packaging is where many otherwise solid apps fall apart.

We design managed or unlocked packages based on long-term product strategy — considering versioning, dependency handling, upgrade paths, and customer isolation.

The app needs to install cleanly, upgrade safely, and behave predictably across environments. That’s product engineering, not just development.

Security Review Readiness

Salesforce security review isn’t a formality — it’s a rigorous technical and compliance process.

We prepare apps for review by addressing code vulnerabilities, authentication flows, data handling practices, and third-party dependencies well before submission.

The goal isn’t just to pass review once — it’s to build in a way that continues to meet standards as the product evolves.

What We Build on the AppExchange

AppExchange apps vary widely in purpose.

Some are productivity accelerators. Others are industry workflow solutions. Some extend Sales or Service Cloud capabilities. Others introduce entirely new operational layers inside Salesforce.

We’ve worked on:

• Process automation utilities
• Vertical-specific workflow apps
• Data management and enrichment tools
• Integration accelerators
• Reporting and analytics extensions

The pattern varies. The product discipline doesn’t.

Technology Stack

Development is handled fully within the Salesforce ecosystem — Apex, Lightning Web Components, platform APIs, and packaging frameworks.

Where external services are involved, we design secure integration layers that align with AppExchange and security review expectations.

Nothing gets built in isolation from partner compliance requirements.

Post-Launch Realities

Launching on the AppExchange isn’t the finish line.

Apps need version upgrades, patch management, customer support workflows, and roadmap expansion. Usage feedback shapes future releases. Compatibility with Salesforce updates has to be monitored continuously.

We support partners not just through launch, but through the operational lifecycle that follows.

Engagement Models

Some partners engage us to build their AppExchange app end to end. Others bring us in for packaging, security review preparation, or product hardening after internal development.

We also support ongoing enhancement cycles once the app is live in the marketplace.

The engagement adapts to where you are in the product journey.

Why Partners Choose Radix2Tech

Companies usually work with us when they want more than just developers — they want people who understand how Salesforce products survive in the ecosystem.

We think through packaging early. We design for upgrades. We prepare for security review from day one. And we build apps that are maintainable across customers, not just functional in a demo org.

The focus is durability — technically and commercially.

Questions That Come Up Often

Can you convert an internal Salesforce solution into an AppExchange product? Yes. Many AppExchange apps begin as internal tools before being productized.

Do you help with security review submission? Yes. We prepare, remediate, and support apps through the review process.

Which packaging model should we use? It depends on product strategy, upgrade expectations, and customer environment needs.

Do you support post-launch enhancements? Yes. Most partners continue development after marketplace launch.